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Research papers

Improving market researcher's contribution to business decision making

This paper in the form of a ten-step guide is aimed at helping improve the quality of information-based business decision making. The paper encourages information suppliers to think more closely about ways in which they can help their decision making...

Catalogue: ESOMAR Global Healthcare 2001: Changes In Competitive Dynamics
Author: David Smith
Company: DVL Smith Ltd
April 1, 2001
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Citation

Smith, D. (2001a, April 01). Improving market researcher's contribution to business decision making. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/improving-market-researcher-s-contribution-to-business-decision-making


Magazines

Revue Française du Marketing 2001 (N. 182)

95 % d'échec, 5 lancements sur 100 réellementréussis. Tel est le verdict de la dernière étude publiéesur le taux de succès des produits nouveaux enGrande Consommation. Et pourtant, ce n'est pasfaute de moyens pour les 20 000...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
February 1, 2001
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Citation

, A. (2001a, February 01). Revue Française du Marketing 2001 (N. 182). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-2001-n-182-


Magazines

Research World (December 2000)

Opinion pollsters enjoyed a remarkable spot in the limelight tracking polls are separate surveys conducted each night in the US presidential elections. Although the final results of the election were still unclear at the time of going to press with...

Catalogue: Research World 2000
Author: ESOMAR B.V.
December 1, 2000
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Citation

B.V., E. (2000a, December 01). Research World (December 2000). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-world-december-2000-


Magazines

Research World (November 2000)

Coca Cola has long been in the list of the world's top brands, its bottle an icon and its markets transversing the world. This is no accident. Coca-Cola is a familiar brand at every bar, street corner vendor and supermarket throughout the globe. Its...

Catalogue: Research World 2000
Author: ESOMAR B.V.
November 1, 2000
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Citation

B.V., E. (2000a, November 01). Research World (November 2000). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-world-november-2000-


Research papers

Ethnic marketing

This volume includes papers devoted to the following subjects: the role of ethnicity as it relates to a national identity; global/cultural awareness; new influences on a culture. Additionally, we have the treat of understanding trend sharing across...

Catalogue: Ethnic Marketing 2000
Author: Todd Cunningham
July 1, 2000
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Citation

Cunningham, T. (2000a, July 01). Ethnic marketing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/ethnic-marketing


Research papers

The Internet and the changing role of market research

Internet based research is very experimental in nature due to the rapid development of the Internet. Because of this rapid growth, theory has been slow to catch up. As Harris (1997) points out, marketing activities on the Internet can largely be...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Authors: Peet Venter, Meyer Prinsloo
June 15, 2000
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Citation

Venter and Prinsloo (2000a, June 15). The Internet and the changing role of market research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-internet-and-the-changing-role-of-market-research-5578


Research papers

Moving marketing research activities to the Internet

Marketing research is a multi-dimensioned discipline. There are alternatives as to how one might go about reducing the risk of a bad decision. So, while the role of research, may be pretty simple, exactly what research to conduct in a given situation...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Author: Karl Irons
June 15, 2000
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Citation

Irons, K. (2000a, June 15). Moving marketing research activities to the Internet . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/moving-marketing-research-activities-to-the-internet-


Magazines

Revue Française du Marketing 2000 (N. 176)

Vous trouverez dans ce numéro une mise en perspective du rôlede la marque dans le marketing et son aspect stratégique (Christian Michon). Cette prise de conscience n'est pas le fait d'intellectuels à la recherche d'unnouveau champ de...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
January 1, 2000
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Citation

, A. (2000a, January 01). Revue Française du Marketing 2000 (N. 176). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-2000-n-176-


Case studies

The little emperor

In this paper we will examine - using a recent case study - how an innovative programme can cut the brand development time significantly and yet deliver a highly successful new brand.

Catalogue: New Monograph Series Vol.8: International Marketing Research
Authors: Amit Bose, Khushi Khanna
September 1, 1999
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Citation

Bose and Khanna (1999a, September 01). The little emperor . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-little-emperor-